Frank Ocean is the New Face of Prada

Frank Ocean is the new face of Prada Spring/Summer 2020 collection, despite rarely modeling before.

Although his relationship with the fashion industry hasn't been very public, he does have a deep connection with Prada, most notably wearing a Prada hoodie to the 2019 Met Gala (remember, his "security guard" look) and attending the 2020 spring menswear show in Shanghai last summer.

Vogue reports, "Ocean seems to want to use his new role to do more than model for the company. In this short clip, he is already playing around with the brand’s identity, making the Prada name into an acronym that he can stand proudly behind: Programming Rhythms And Dancing Again."

PHOTO: PRADA SS20 CAMPAIGN / DAVID SIMS